Our Mission: Inspire + Connect

Founded in 1998, the Minnesota Interactive Marketing Association is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,400 members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability.

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Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud

Everyone knows there's digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is NO. Dr. Augustine Fou, an independent ad fraud researcher, will provide unbiased background and context around digital ad fraud, and show how it impacts advertisers using real-life case examples. He will then discuss hands-on approaches using your own technologies and analytics to detect and reduce the impact of ad fraud on your marketing campaigns.

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Hundreds Got Their Gadget On at the 2014 Summit

In case you missed it, on Wednesday, October 15, we held the 2014 MIMA Summit—a gathering of the smartest, most dynamic interactive marketers in the Upper Midwest.

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