Our Mission: Inspire + Connect

Founded in 1998, the Minnesota Interactive Marketing Association is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,400 members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability.


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The Art + Science of Content Strategy: How Values, Interests and Insights can unlock creative ideas

According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.'” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to synthesize platform insights, user interests + behavior, and brand + product values to build compelling content strategies that achieve business goals.

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Hundreds Got Their Gadget On at the 2014 Summit

In case you missed it, on Wednesday, October 15, we held the 2014 MIMA Summit—a gathering of the smartest, most dynamic interactive marketers in the Upper Midwest.

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